Year
2024
Publisher
Amsterdam University Press
Language
English
Pages
17
ISBN
978-9-04853-781-5
Last Update
03-Sep-2024
Keywords
Film Studies ; Communication Studies ; Engineering
This book is unique in that it is a sequel. Academic publications do not usually have sequels. Sequels in the film industry limit novelty as much as possible to minimize risk, whereas in science, like in art, risk-taking is a virtue and relevance flows from originality and novelty. This book, however, departs from its predecessor, Films That Work,¹ not through minimal variation, but through what the language of management calls diversification and expansion. In business, diversification and expansion result from a quest for profit. This book has a different motivation: It reflects the conviction that the work which the first...
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